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My DesignBlitz!

I decided to create my DesignBlitz around my house. I chose to focus on my animals and decorations around the house. There are ten concepts that I learned about within reading this design resource page. The ten concepts are color, typography, metaphors/symbols, minimalism & use of space, form/function/message, balance, rhythm, proportion, dominance, and unity. I decided to pick 5 of the ten to focus on within my photos below. The five I chose are: rhythm, dominance, color, balance, and typography. My favorite picture taken was the Balance picture with the beer and coke cans. I think all my designs were effective and my analysis as well. I learned a lot by reading about the different concepts on the design resource page. Overall, this assignment was time consuming but rewarding in the end.

Rhythm

1. Rhythm.

Observing this website, “Rhythm is the repetition or alternation of elements, often with defined intervals between them. Rhythm can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.” I decided that this picture reminded me of rhtmnynm because when you view this picture, I automactily see my dog Beau about to start walking. There is empty space there in front of him giving him lead way. This space allows this picture to look as if there could be a sense of movement about to happen. There are three types of rhythm addressed within the article observed. I decided that this photo takes what’s called a flowing rhythm. “A flowing rhythm gives a sense of movement, and is often more organic in nature.” I decided this was the best fit because Boe is an animal and the background shows he is outside surrounded by nature.

Dominance

2. Dominance.

On the same website, “Dominance relates to varying degrees of emphasis in design. It determines the visual weight of a composition, establishes space and perspective, and often resolves where the eye goes first when looking at a design. There are three stages of dominance, each relating to the weight of a particular object within a composition.” I decided that this picture first of all portrays complete dominance in the senes that the chicken herself is very dominant. The way her eyes are looking right into the camera and her hair due gives her some authority of dominance. This picture establishes space and perspective by how the background is out of focus and the chicken only in focus. It allows you to focus on her details and color. The focal point here is the chickens head, mainly her eyes and hair due. There are three stages of dominance, and I decided to chose just the dominant stage. The Dominant stage is when, “the object given the most visual weight, the element of primary emphasis that advances to the foreground in the composition. The chicken in this picture is given the ‘most visual weight,’ she is the primary focus and is at the foreground of the photo.

Color

3. Color.

Primary colors are red, yellow, and blue. Secondary colors are created by mixing two primary colors. Within this photo, the colors seen are yellow, orange, and red. This photo has two primary colors which are yellow and red. The secondary color represented in this photo is orange. On this website I chose to use this quote to help represent what the color means in my photo. “People are physically, psychologically, and socially influenced by color. Color has been found to have connections to health and it can help set the mood through which your designs are seen.” I believe that the colors within this photo and on the object sets a mood. I feel happy when I look at this piece of art because there are butterflies. The orange, red, and yellow colors give off a sense of peacefulness and soothing feeling, setting my mood. It also is setting the mood with the colors of fall coming right around the corner.

Balance

4. Balance.

I think this is my favorite picture. Not because it has beer in it because honestly I do not really like beer, but I do love a good ol Coke! I like this design because I decided to stack the coke can onto of the two Coors Light cans. On this website it reads, “Balance is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page). It is the arrangement of the objects in a given design as it relates to their visual weight within a composition. Balance usually comes in two forms: symmetrical and asymmetrical.” The cans stacked creates some form of hierarchy or authority in my perspective, maybe because I like coke better than beer. This picture is balanced by how first of all the stack of the cans. Also, how all the cans are front facing the camera, creating balance. It is a very neat photo, with a wood background allowing you to focus on the balance you see when focusing on the cans themselves.

5. Typography.

This website does a great job explaining what typography is and how to create your own project as well. I really enjoyed looking around my house to find a magazine cover to use for my assignment. On the design resources page it states that, “Typography “is the visual component of the written word.” I decided to look at a front page magazine cover from a Southern Living magazine. I really love this cover because it is introducing fall and has great use of colors: yellow, red, and orange, with browns around too. The text chosen here works well with the image chosen. Where they placed the text, “Southern Living” is at the top, so when someone looks at it, it is the first thing they read, grabbing the attention of the reader. The text is red, making that text pop along with the car that is also red. The spacing between the text of, “SMALL – TOWN WEEKENDS ” is great because it helps fill in the sky underneath “Southern Living” text. It is the second group of text that the reader will read. “Leading describes the amount of space between lines of text.” The lead is used properly on this cover; there is just enough room between the line of texts that it does not look crowed, but looks comfortable. The use of colors: white, red, and black of the texts really sets the mood for the reader. This magazine cover does a great job with how typography is created through text and the way the text is presented on the page.

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3 Comments

  1. Magazines are great to look at for seeing the elements of design and figuring out why a page was designed that way it was. If you look at ‘Southern Living,’ you can also see a hierarchy of elements. As you said, we see ‘Southern Living’ First because it’s the largest text element on the page and it’s set in red. Then we read, ‘Small-town weekends’ because it’s second largest (and I like how you noticed the generous leading on it). The heading underneath that is small, but it’s also set in black so we know to look at that before moving our eye to the stuff in the right column. It’s a nice layout and shows how designers work with grids, type, and imagery to move the reader’s eye across the page!

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